Why Google AdSense Offers Low CPC and Earning in India :- If you are a blogger or webmaster, you will be in your mind when you talk about monetization first word comes to Google AdSense. Although there are several different ways of monetizing your website but AdSense is the first step taken by majority people
Google Adsense was launched in 2003 and over the years AdSense moved a long way. Things are not what it used to be 2-3 years ago when the majority income stream for any blog would be advertisements from their service.
The last few months, many bloggers (especially tech bloggers) in India of the AdSense earning, & especially Cost Per Click (CPC) of a sudden drop in. I have seen a lot of people are asking how their AdSense CPC to improve if he can, but in reality I am confuse about themselves and they fail to deliver a satisfactory answer. So a month ago I had the troublesome situation and decide to investigate the exact problem find out what to do with the thought that the problem why Indian Bloggers Google AdSense face are doing.
Why low CPC for ads to India Adsense Publishers?
First, I opened Google Keywords planner Tools, and USA for the exact phrase “Blogging Tips” to the search, the average CPC show of Rs 108 to me.
The same search to search for India by the country filter, so when I found that the CPC Rs 0.57. It was a shocking difference, which means that the keyword for these ads have a click to the Indian Publishers Rs. 107 will get less. If you multiply 100 with just a single keyword to find that you will lose Rs 10700. Similarly, I see greater margins on other keywords. Then I asked myself the question, “Why is this difference?”
Finally I got the answer of this question, which I was. According to a study, Indians, USA against people spend online 43% less money. Here, I only average consumers, bloggers, webmasters are not the same thing, but I am also referring to all those online marketing budgets which include small and large business.
Multi-National Companies online and in Inbound marketing, 30% -40% less money spend does compare with the other countries of their branches should be expeditious. Thus, advertiser due to the lack of interest and non-awareness of the power of social media marketing, CPC is low in our country.
Here I’m performing Keyword research using Google Adwords tool, and for the same Keyword I’m targeting two different countries “U.S” and “India”, and you can notice the difference in Approx. CPC cost.
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Free Stuff and Purchasing power = low CPC:
Now I asked myself another question. Why do companies spend less here? We are the world’s third largest Internet consumer yet there are countries like Russia, UK, Australia paying better CPC’s with lots of new online advertiser pouring in every day. Upon doing some research, I found that Indians have a mentality of getting everything for free online.
We mostly content, sweepstakes, free hosting services etc. Opt for this. Therefore, the only visitors to convert into leads or eventually customers are not much scope. This is a primary reason why our CPC is low. To invest in Comapnies AdSense Advertising will not mind when he realizes it’s Good ROI (Return of Investment) is.
The solution to this demanding problem is nothing but awareness. Being bloggers of us Social media power, Internet marketing, and it should promote the need to tell people that traditional media such as TV or Newspaper ways than they can convert the most visitors.
People for online payment, new, posture, and safer methods and assurances must. Reserve bank of India like services like PayPal to be flexible so that more and more people choose their services. Until then, we bloggers as sweet for Indian AdSense Market and will struggle to find reliable spot.
Alternatively, if you want AdSense income, U.S. based organic traffic target to start, and if you do decent US traffic with a high CPC words use, your AdSense ads, you can expect to pay more per click. The second thing that you can choose a niche where you can make more buying capacity expect. For Example, India will lower the purchasing power of people in the 18-24 age group 25-40 age group, while the purchasing power of the people will be more.
You can use the Coupon of SEMRUSH, and by acquiring a free account, list of high CPC keywords for your niche can get. Now, the best keywords to target, work on writing great articles, and try to achieve as much as possible high rank. It would be time-consuming, but if you have any high CPC keyword to end, high rank achieve take to manage, with such clever ad placement, you can make money better than AdSense. Any ways, similar to that which we have many other tricks, AdSense income can apply to increase, but that’s it for now.
According to you, for Indian AdSense publishers, CPC is the reason for the low? And our low CPC posts in the high CPC posts can do to convert.
Any Question? Advice? Request? anything else ? Please do comment.
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